A more detailed explanation is that we believe that, even in the era of internet technologies, a notebook stays an integral part of an effective and thoughtful person’s life. Writing down your thoughts on paper activates the mechanism of their realization, making them more influential than information that can be deleted at any time. We write down the most valuable and mature things - and our notebook as a tool for thinking and creativity reflects our inner world and contains the most intimate secrets. For this very reason, we believe that a notebook can’t be just an ordinary stationery product, not can’t it's creation be a senseless and automatic process. This is what we call The Art of Notebook.